Digital Product, Marketing, SEO, SEO

In an increasingly digitized world, local SEO has become an essential element for companies wishing to attract local customers. Whether you are a restaurant, a shop, an artisan or any other type of local business, being visible on search engines for local queries can greatly influence your turnover. Here's how to optimize your local SEO to attract more customers.

Understanding Local SEO

Local SEO is a strategy that aims to improve a company's visibility on search engines for queries specific to a geographical area. For example, if you search for "hairdresser in Paris", the results will show hairdressers located in Paris.

Steps to optimize your local SEO

  1. Create or optimize your Google My Business listing : This is the first step and one of the most crucial. Make sure your profile is complete, up-to-date and contains quality images. Customer reviews also play an important role, so encourage your happy customers to leave a review.
  2. Optimize your website content for local search : Include local keywords in your titles, meta descriptions and content. For example, if you are a florist in Lyon, be sure to incorporate expressions like "florist in Lyon" or "bouquets of flowers Lyon".
  3. Get local backlinks : Links pointing to your site from other relevant local sites can greatly improve your local SEO. Consider collaborating with other local businesses or participating in community events.
  4. Make sure contact information is consistent : Your name, address and telephone number (NAP) should be consistent across the web. Any discrepancy can cause confusion and hurt your SEO.
  5. Optimize for mobile searches : Many users perform local searches on their smartphones. Make sure your site is responsive and loads quickly on mobile devices.
  6. Use reviews and testimonials : Positive reviews can not only improve your visibility, but also encourage other potential customers to choose your business.
  7. Create local content : Write blog posts or create videos on relevant local topics. This could be local events, guidebooks or stories highlighting the community.

Concrete case: Léa's shop with Y2SL

Léa owns a children's clothing store made from ecological fabrics. Aware of the importance of local referencing for her business, she turned to our agency,, to help it optimize its online presence.

After creating a Google My Business listing complete with photos of her store and products, we encouraged her happy customers to leave reviews. On its website, we have incorporated keywords such as “eco-friendly children's clothing in [city name]” and “eco-friendly children's shop”.

In collaboration with Léa, we also set up partnerships with other local businesses to organize events around sustainable fashion for children, which allowed her to obtain local backlinks. In addition, we have created a blog where she shares articles on eco-friendly fashion, the benefits of eco-friendly fabrics and tips for responsible consumption.

Thanks to our collaboration, Léa's boutique is now well positioned on search engines for local queries related to eco-friendly children's fashion, and she has seen a significant increase in her local clientele.


Local SEO optimization is essential for businesses that want to attract customers from their local area. By following these steps, partnering with experts like Y2SL, and learning from real-life cases like Lea's, you can improve your search engine visibility and attract more local customers.

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July 2024


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