Digital marketing is a field in constant evolution, which adapts to new trends and societal concerns. One of those major concerns today is sustainability. It is in this context that sustainable digital marketing takes on its full meaning. But what exactly is sustainable marketing? What is Sustainable Marketing? THE […]
In today's digital landscape, chatbots have become a go-to tool for improving customer engagement and optimizing marketing efforts. In this article, we'll explore why you should consider using a chatbot in your marketing strategy and how to choose the right one for your business. Part 1: What is a chatbot and […]
Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. Using sophisticated algorithms and machine learning models, businesses can now harness the power of AI to optimize their marketing strategies. At Y2SL, we integrate AI into our strategies to deliver even better results. In this […]